Samsonite tested its suitcase by launching it 130,000 feet into the air, proving its durability in a stunning video.
Samsonite, a well-known luggage brand, has recently completed an extraordinary experiment.
The company took one of its suitcases, the Proxis, and sent it high into the sky.
This adventure tested the suitcase’s strength and durability in extreme conditions.
Luggage maker Samsonite launches suitcase into space and drops it for durability test
They launched the Proxis suitcase to an impressive height of 130,000 feet.
This altitude is about three times higher than where commercial airplanes fly.
The goal was to see how well the suitcase could hold up under such extreme conditions.
The launch was part of a marketing campaign to showcase the suitcase’s durability.
To capture this remarkable journey, Samsonite partnered with a company called Sent Into Space.
This agency specializes in sending various products into the sky to test their resilience.
They helped ensure that the suitcase would make a safe journey both up and down.
Extreme conditions tested the luggage’s durability in space.
During its ascent, the Proxis suitcase faced harsh temperatures as low as -85°F.
This freeze could damage many products, but the suitcase was designed to withstand severe weather.
Made from a special material called Roxkin, it is both lightweight and incredibly strong.
Roxkin is a recyclable material that helps the suitcase maintain its shape and integrity.
Ulliyada Bopanna, the Vice President of Design and Innovation at Samsonite, explained the suitcase’s unique features.
He said it is “very strong but extremely lightweight.”
This balance between weight and strength is crucial for travelers who want durable luggage without added weight.
The descent of the suitcase was captured beautifully.
After reaching its peak, the suitcase began its descent back to Earth.
It was equipped with a self-deploying parachute system, which allowed it to fall safely and at controlled speeds.
The parachute opened at the right moment, ensuring that the luggage landed gently.
Footage from the landing showed the suitcase touching down wheels first, demonstrating its ability to handle impacts.
Samsonite was thrilled to see the Proxis land intact, proving that no adventure is too challenging for their product.
The marketing campaign showed the suitcase’s durability effectively.
This stunt is part of Samsonite’s broader marketing strategy to highlight the Proxis as their lightest and toughest suitcase yet.
The retail price for this suitcase is around $425, reflecting its advanced design and materials.
The launch aimed to build customer trust by proving the suitcase’s quality through real-world testing.
Samsonite’s approach to marketing is innovative and engaging.
By launching a suitcase into space, they created a buzz that generated interest in their products.
The video of the launch and landing went viral, attracting attention from both the media and potential customers.
Experts praised the suitcase’s durability and performance.
Experts have praised the experiment as a creative way to showcase the suitcase’s capabilities.
Dr. Chris Rose, Head of Projects at Sent Into Space, mentioned how exciting it was to execute such a unique project.
He stated, “I’m glad we could find that mountain for them,” referring to the landing site chosen for the suitcase’s dramatic descent.
The entire project highlights how brands can use creativity to connect with consumers.
By pushing boundaries and taking risks, companies like Samsonite can stand out in a competitive market.