Many people are surprised to learn the hidden meaning behind the three dots in famous logo design of Domino’s Pizza.
Many people recognize the Domino’s logo with its three dots, but few know what these dots represent.
This logo has been a part of the brand since its early days, and the story behind it is quite interesting.
The brothers founded Domino’s Pizza in 1960.
Domino’s Pizza was founded in 1960 by two brothers, Tom and James Monaghan.
They opened their first store in Ypsilanti, Michigan. Originally, the store was called “DomniNick.”
A year later, Tom bought out his brother’s share and changed the name to Domino’s Pizza.
As the business grew, Tom had big plans. He wanted to expand and open more locations.
It was during this time that the idea for the logo came about.
The design featured three dots, which were meant to symbolize Tom’s original plan to open three stores.
The original concept included three dots for stores.
According to the company’s history, the three dots were intended to represent the first three stores that Tom planned to open.
However, things did not go as planned. The company grew much faster than anyone expected.
Instead of just three stores, Domino’s expanded rapidly and opened thousands of locations around the world.
Former CEO Don Meij shared this story on social media.
He explained that the dots were supposed to increase with every new store.
However, as the number of stores skyrocketed, it became impractical to keep adding dots to the logo.
The three dots remained as a nod to the company’s humble beginnings.
True meaning behind three dots on Domino’s Pizza logo
Today, Domino’s has more than 20,900 locations worldwide.
The three dots now symbolize not just the first three stores but also the growth and success of the brand.
Each dot represents a piece of the company’s history and the journey it has taken over the years.
Domino’s website explains: “The three dots on our logo represent the three stores that Tom originally planned to open.”
Many fans of the brand were surprised to learn the true meaning of the dots.
“The original plan was to add one new dot for each new store, but that idea didn’t last long as more and more dots rapidly joined the Domino’s family.
“Those three dots have now grown to more than 17,000 around the globe!” Former group CEO and and managing director of Domino’s Pizza Enterprises, Don Meij, said.
Reactions from fans
When the story about the logo’s meaning was shared, many people took to social media to express their thoughts.
Some users commented on how they had never considered the dots had such significance.
Others shared funny theories, like the dots representing the number of pepperoni slices on a pizza.
Ahh yes, the original Dominos brings back memories of EMU, one user said.
Woah, I just noticed what the logo is. WTF me? The second user wrote.
The story’s on the box, or at least it used to be, the third user commented.
My dad worked at one of those first three stores. Every time he sees a Domino’s box he shares that little factiod, or he tries, now I tell the tale before he can, another user said.
The design of the Domino’s logo is simple yet effective.
The red and blue colors are eye-catching, making it easy to recognize.
The three dots are positioned above the domino tile, adding a playful touch to the overall design.
This simplicity is part of what makes the logo memorable.
The logo has evolved over the years, but the three dots have always remained.
They serve as a reminder of where the company started and how far it has come.