An influencer’s “gorgeous” dress went viral for unexpected reasons, with many calling it a “period nightmare” due to its unfortunate design.
A recent Instagram post by influencer Cartia Mallan has gone viral for unexpected reasons.
The Australian content creator, who has nearly 500,000 followers, shared a photo of herself wearing a stunning white and red ombre gown during a fitting for London Fashion Week.
However, the dress quickly drew attention for resembling a period stain, leading to a flood of humorous comments online.
Influencer’s $6K dress sparks heated debate over its ‘period nightmare’ design
Cartia Mallan, 26, posted the image of the Di Petsa maxi dress, which has not yet been released to the public.
This specific design is expected to debut at the brand’s upcoming show.
Dresses from Di Petsa are known for their high price tags, with similar pieces selling for over $6,393.05.
Despite the luxurious nature of the gown, fans could not overlook the unfortunate optical illusion created by the dress’s color placement.
Social media reactions
As soon as the post went live, comments began pouring in. Many users pointed out how the design appeared to mimic a period stain.
One fan humorously referred to it as a “period nightmare,” while another shared that it reminded them of “when I have a leak.”
This playful banter continued with comments like, “Free bleed, but make it fashion,” and “Looks like your period has spread.”
One user said: This is worn purely for the attention it’s getting. Job well done!!!
The second user added: Looks like that time of the month became fashionable
The third user wrote: Any other color but red
The fourth user commented: It’s a bloody mess
Another user said: If you have create something so gross in order to receive attention then you really aren’t creative at all.
Cartia’s response to the controversial dress
Initially, Mallan seemed unaware of the reactions. She described the dress as “gorgeous” and said it made her “feel like a mermaid princess.”
However, after noticing the comments, she joined in on the fun.
Responding to the tampon joke, she used the hashtag #freetheperiod, showing that she could laugh at the unexpected situation.
“HAHAHAHHA, why is this so funny to me?”
Fashion and social commentary
The viral moment raises questions about the role of fashion in society.
Designers often aim to challenge norms and provoke thought, and this dress certainly achieved that.
While some may see the dress as a fashion faux pas, others view it as a bold statement piece that encourages dialogue about natural bodily processes.
Fashion has the power to reflect cultural attitudes, and this incident shows how quickly a piece of clothing can become a talking point on social media.
The reactions to Mallan’s dress illustrate the fine line between art and everyday life, especially when it comes to women’s experiences.