With major menu changes, Starbucks is removing 13 drinks, cutting staff, and introducing an exciting new spring menu.
Starbucks will remove 13 drinks from its menu starting March 4 to optimize the customer experience.
This decision aims to reduce wait times and enhance service quality.
According to Starbucks, customers rarely purchase these drinks, baristas find them complex to make, or they are too similar to other beverages.
This change allows the company to focus on popular items and improve its menu efficiently.
The company will continue to remove more food and beverages in the coming months.
By the end of September, its menu is expected to be reduced by about 30%.
Staff Reductions for Restructuring
Starbucks has announced internal staff reductions along with menu changes.
In addition, CEO Brian Niccol stated that the company will eliminate 1,100 support positions along with hundreds of unfilled job openings.
These staff cuts do not affect baristas or in-store employees.
Instead, it is part of the restructuring plan Starbucks introduced in January.
Which Drinks Will Starbucks Remove?
Below is the list of drinks that will no longer be available at Starbucks starting in March:
- Iced Matcha Lemonade: Try Green Tea Lemonade for a similar taste.
- Espresso Frappuccino, Caffè Vanilla Frappuccino: Coffee Frappuccino is a great alternative.
- Java Chip Frappuccino, White Chocolate Mocha Frappuccino: Mocha Frappuccino offers a rich chocolate flavor.
- Chai Crème Frappuccino, Caramel Ribbon Crunch Crème Frappuccino: Try Vanilla Bean Frappuccino or Strawberry Frappuccino instead.
- White Hot Chocolate: Hot Chocolate can be customized with Mocha or White Chocolate Mocha sauce.
- Royal English Breakfast Latte: London Fog Latte has a similar floral taste.
- Honey Almondmilk Flat White: Flat White can be customized with plant-based milk.
Starbucks Introduces New Spring Menu
Starbucks is launching new seasonal items despite removing several drinks. Specifically, the spring menu will feature the return of lavender beverages, along with Iced Cherry Chai and Jalapeño Chicken Pocket.
These changes help optimize the menu, improve service quality, and provide a better customer experience.