Meghan Markle voices concern over Donald Trump’s global tariffs fearing negative effects on her brand and international business plans.
Meghan Markle, the Duchess of Sussex, recently shared her thoughts about the new global tariffs announced by President Donald Trump.
These tariffs could affect her newly launched brand, As Ever.
This brand debuted on April 2 and quickly gained popularity, with many products selling out.
Meghan Markle launched her As Ever brand recently.
As Ever features a range of products, including wildflower honey and herbal teas.
Meghan created this brand intending to make high-quality items that are also affordable.
She aims to offer products that look luxurious but are accessible to a wider audience.
The timing of the launch coincided with Trump’s announcement of new tariffs, which has raised concerns about the economic landscape.
On the same day as the launch, Trump introduced his “Liberation Day” tariffs. These tariffs are set to impact several countries and industries.
Many people worry that these economic decisions could lead to higher prices for consumers.
Meghan expressed her concerns about how these tariffs might affect her business and the purchasing power of her customers.
Meghan Markle discusses Trump’s new global tariffs and their potential impact on her brand
Speaking to Fortune five days after the tariffs were announced, Meghan reflected on the potential effects on her brand.
“At the moment, all of our products are currently made in the US.”
Meghan hopes that this will help shield her brand from some of the negative impacts of the tariffs.
Meghan said, “I’m very grateful that, as part of the conception of this brand, I wanted to create products that look more prestige, but are more accessible and affordable.”
She believes that during tough economic times, people still seek comfort items that bring them joy.
Meghan also discussed how recessions impact consumer behavior.
She believes that even in difficult times, people desire products that provide happiness and comfort.
As Ever is currently shipping to all 50 states in the U.S. and has plans to expand internationally in the future.
Despite some criticism regarding the pricing of her products, Meghan pointed out that many items are priced under $20.
She wants to ensure that her products remain accessible to as many people as possible, even as the brand grows.
“You’ll see the bulk of our SKUs are under $20.
“From our standpoint, certainly for me, even in the expansion of the brand, things should still feel accessible.”
Meghan Markle plans to expand As Ever
While establishing As Ever, Meghan is also busy with other projects.
She recently launched a lifestyle series on Netflix and a new podcast called “Confessions of a Female Founder.”
In her podcast, she shares her experiences as she builds her brand and navigates the challenges of entrepreneurship.
“I’m talking about what I’m going through as I’m going through it, not with reflection after some time, not with that different vision you can have when you think about hindsight 20/20,” she told the outlet.
“While it created a very, very tight schedule… it just felt like the right move to do the storytelling justice.”