Chinese videos revealing the actual production costs of luxury goods have gone viral, prompting major fashion brands to issue responses.
Recently, a series of viral videos from China have made bold claims about luxury brands.
These videos suggest that consumers can buy high-end products directly from factories at much lower prices.
This has sparked a response from major fashion brands, who are eager to clarify the situation.
Chinese videos reveal the real costs behind expensive products
The videos circulating on social media platforms like TikTok show various luxury items being sold for a fraction of their retail prices.
For example, a pair of Lululemon yoga pants that usually costs around $101 is claimed to be available for just $6.02 directly from the factory.
Many people watching these videos intrigued, thinking they could save money on popular brands.
Major impact of the trade war on prices
The context behind these videos is tied to the ongoing trade war between the United States and China.
Tariffs imposed by President Donald Trump have increased the cost of many products made in China.
This has made it more expensive for Americans to purchase items that are popular in the market.
As a result, some influencers in China have taken to mocking the situation, further fueling the viral videos.
Luxury fashion brands react to viral Chinese videos revealing real costs behind expensive products
Major fashion brands, including Lululemon and Adidas, have responded to the claims made in these videos.
They emphasize that the products shown are not authentic and are instead counterfeit.
Lululemon has specifically stated that they do not work with the manufacturers featured in the viral content.
They urge consumers to be cautious and to verify the sources of their products.
Both Lululemon and Adidas stress the importance of purchasing from official retailers.
They advise customers to only buy from authorized shops to ensure they receive genuine products.
Adidas reiterated that suppliers do not sell their items directly, reinforcing the need for consumers to be aware of where they shop.
Counterfeit products often mislead and disappoint consumers.
The rise in counterfeit products is a significant concern in the fashion industry.
Many consumers may find the low prices in the videos tempting, but they risk purchasing low-quality items.
These counterfeit products often do not meet the same standards as the originals, leading to disappointment.
Shoppers must understand that if something sounds too good to be true, it often is.
Social media reactions
One user said: It’s good that people are being educated on this…these luxury brands depend on how people perceive them in a social sense…
The second user wrote: People only complain because they realize they paid $5000 for a LV bag that’s worth $20 of production cost even the original ones.
The third user added: Trump should just ban TikTok.
The fourth user commented: Things are made cheaply in China and then ramped up to profit off western wages. What’s new?
Another user wrote: Only people I complaining that something is wrong are the same that made a deposit on a cybertruck lemon because of a name brand.
Someone said: They’re the first copy brands usually sold in Vietnam markets etc.