Vivian Wilson, Elon Musk’s daughter, makes a striking fashion debut with a 40-foot braid and confident, empowering presence.
Vivian Wilson, Elon Musk’s daughter, enters the spotlight with her first fashion campaign in collaboration with queer-owned brand Wildfang.
Wildfang, known for inclusive fashion, partnered with Wilson in a bold Pride Month campaign celebrating identity and self-expression.
This is Wilson’s most public appearance since legally distancing herself from Elon Musk and maintaining a mostly private life.
Musk’s daughter Vivian debuts in fashion campaign sporting a 40-foot braid
In the campaign’s headline look, Wilson wore a white T-shirt emblazoned with the phrase, “Existing Shouldn’t Be Revolutionary”.
The phrase is more than just a graphic, it’s a message.
Wilson worked with Wildfang CEO Emma McIlroy to design the shirt, purposely avoiding anything that felt like a typical “slogan.”
She wanted the shirt to carry a sentiment that felt personal, meaningful, and real.
Proceeds from the shirt will benefit The Trevor Project, supporting suicide prevention for LGBTQ+ youth.
She is breaking norms with style.
Wilson wore a 40-foot braid spelling her name, styled with a black vest, patterned shirt, and Bermuda shorts.
The imagery was visually arresting and symbolically rich, emphasizing identity, visibility, and pride.
Wilson’s reaction to the dramatic look? In her own words: “I saw myself in the mirror, and I was kind of like, ‘Oh, s—t, I’m gorgeous.’”
She also modeled a vibrant floral suit with a tie and crisp white shirt.
Vivian posed among retro televisions displaying her image and name, creating an artistic nod to self-recognition and media narratives.
These bold fashion moments sharply contrast the negative headlines often linked to her family and public image.
Campaign built on values and vision
Emma McIlroy praised Wilson as “brave, brilliant, and bold,” qualities Wildfang promotes through its fashion and message.
The campaign is not just about fashion; it’s a celebration of chosen identities and the freedom to live authentically.
“VIVIAN WILSON FOR WILDFANG,” as the campaign is officially titled, carries a deeper purpose.
It pays homage to names and labels that empower rather than limit.
“A name is more than an identifier,” the campaign declares. “It’s a statement.”
For Wilson, her name change marked a turning point and a clear message about who she is and what she stands for.
Vivian Wilson publicly came out as transgender in 2020 and has since emerged as a vocal advocate for the LGBTQ+ community.
She has used her growing platform to share her personal journey and advocate for trans rights.
She also criticized her father, calling him a “pathetic man child” in a Teen Vogue cover story earlier this year.
“I’m always going to be vocal because it is who I am,” Wilson said in an interview with People.
“Obviously I’m never going to shut the f—k up.”