Wikiany

People are just realizing why McDonald’s made changes to the iconic Happy Meal 

Thursday, 16/05/2024, 18:26 (GMT+7)

For the first time in nearly 40 years, McDonald's has changed its iconic Happy Meal, and there's a very good reason for this change.

For nearly four decades, the iconic McDonald's Happy Meal has been recognized by its red box, arched handles, and a big, cheerful smile.

People are just realizing why McDonald’s made changes to the iconic Happy Meal  1
McDonald’s redesigned the Happy Meal box for the first time in nearly 40 years. Image Credits: Getty

However, a significant change has been made to this familiar design.

he smile has been removed, marking a major shift in the company's approach to children's emotional health.

The reason behind the change to McDonald’s iconic Happy Meal

People are just realizing why McDonald’s made changes to the iconic Happy Meal  2
The iconic smile was removed to show children it's okay not to be happy all the time. Image Credits: Getty

The change coincides with Mental Health Awareness Week, and it's more than just a design tweak.

McDonald's commissioned a study revealing that 48% of British children feel pressured to be happy all the time.

The research also found that 74% of parents think it's important to prevent their children from feeling sad, and 63% of adults encourage their children to maintain a constant state of happiness.

The redesigned Happy Meal box aims to communicate a crucial message to children and their parents: it's okay not to feel happy all the time.

People are just realizing why McDonald’s made changes to the iconic Happy Meal  3
The change coincides with Mental Health Awareness Week and new research findings. Image Credits: Getty

This message replaces the smile on the box, signifying a shift in the company's focus towards promoting open conversations about emotions.

McDonald’s launches a campaign to give Happy Meals to children

McDonald's has produced around 2.5 million of these new boxes, which have been distributed to over 1,400 locations nationwide.

These boxes will contain Happy Meals served to customers from May 13 to 19.

People are just realizing why McDonald’s made changes to the iconic Happy Meal  4
2.5 million new boxes with the message "It's okay not to feel happy all the time" were distributed. Image Credits: Getty

The campaign is a collaboration with Children in Need and includes a content hub for families to access resources for having honest discussions about feelings.

This hub can be accessed via a QR code on the Happy Meal box.

 McDonald's makes commitment to children's mental health

Louise Page, McDonald's head of consumer communications and partnerships, praised the initiative as a significant step towards highlighting children's mental health.

People are just realizing why McDonald’s made changes to the iconic Happy Meal  5
Image Credits :Getty

She stated, "We’ve been proudly supporting BBC Children in Need for four years now, and we know how important it is to help stimulate open conversations about mental health in families.

Through this change to our iconic Happy Meal box, we hope that many more families are encouraged to kickstart positive conversations around children’s emotions and wellbeing."

Previously, McDonald's flipped iconic 'golden arches' upside down for a surprising reason

In the past, McDonald's has made powerful statements through its iconic branding.

People are just realizing why McDonald’s made changes to the iconic Happy Meal  6
McDonald's makes a decision to flip its iconic 'golden arches' upside down to honor Women's Day. Image Credit: Getty

On International Women's Day, the golden arches, synonymous with the McDonald's brand, were temporarily flipped upside down to form a bold "W" in honor of women's significant contributions.

With 60% of its managers in the United States being women, the company wanted to acknowledge and celebrate women's accomplishments in the workplace.

People are just realizing why McDonald’s made changes to the iconic Happy Meal  7
McDonald's temporarily flipped its 'golden arches' to honor women and their contributions. Image Credit: Getty

This symbolic gesture, which took place at a McDonald's restaurant in California, quickly went viral on social media platforms, sparking widespread attention and conversation.

In addition to the visual alteration, McDonald's introduced special commemorative items to further honor the occasion.