People were shocked when a fast food chain playfully mocked vegetarians by introducing the ‘Marrot,’ a carrot-shaped creation made entirely of meat.
Fast food chains worldwide are expanding their plant-based menus.
KFC launched a vegan Imposter Burger. Gregg’s sells a popular meat-free sausage roll.
Burger King is even testing a plant-based burger that “bleeds” like real meat.
But one American chain has flipped the trend. Instead of making plant-based food that looks like meat, they created meat that looks like a vegetable.
People baffled as fast food chain creates ‘Marrot’ – a carrot made from meat
U.S. sandwich chain Arby’s has unveiled the world’s first ‘Marrot’—a meat-based carrot.
The brand calls it the first in a line of ‘megetables.’ These are vegetables made entirely from meat, including beef, chicken, turkey, and pork.
How the ‘Marrot’ is made?
A video tutorial explains the process. First, turkey is cut and shaped into a carrot-like form. A muslin cloth helps it keep the structure.
Next, it is rolled in a carrot marinade for flavor. Finally, parsley is added on top for a finishing touch.
The company says, “If they can make meat from veggies, we can make veggies from meat.”
The Marrot contains 30 grams of protein and provides 70% of the recommended daily dose of vitamin A. However, unlike real carrots, it lacks beta-carotene.
Will the ‘Marrot’ be on the menu?
Currently, the Marrot is not available at Arby’s locations.
However, the chain remains committed to its meat-heavy menu, offering multi-layer sandwiches featuring venison, elk, and duck.
Speaking to Insider, Arby’s chef said, “Creating the Marrot was about staying true to our brand.”
The meal reportedly has “a sweet maple taste with earthy, herb-filled undertones.”
The vegan market continues to grow
Despite Arby’s meat-focused approach, the plant-based food industry is booming.
In the U.S., sales of plant-based foods rose 8.1% last year, surpassing $3.1 billion.
Supermarkets now offer more plant-based options. Waitrose sells beetroot burgers for £2.31.
Tesco offers fake chicken pieces for £1.75. Beyond Meat’s completely meat-free burgers retail for £5.50.
Arby’s Marrot challenges the growing vegan trend with a bold and humorous take.
While not on sale yet, it highlights the ongoing debate between plant-based innovation and traditional meat lovers. Will we see more ‘megetables’ in the future?