Why Five Guys gives so many fries in your bag

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Many Five Guys customers are just now learning that the extra fries are a part of the restaurant’s way to exceed expectations

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Five Guys is known for serving large portions of fries, regardless of the size ordered. Image Credits: Getty

 

Have you ever wondered why Five Guys serves you an enormous portion of fries, no matter which size you order? This unique practice has intrigued customers and sparked conversations online.

A fast food giant with a generous tradition

Since its founding in 1986, Five Guys has grown into a fast-food powerhouse with nearly 1,700 locations worldwide.

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The chain’s decision to overfill fry bags is a clever marketing strategy to increase customer satisfaction. Image Credits: Getty

 

While their burgers and shakes are crowd-pleasers, Five Guys fries have gained a special reputation.

Many diners are amazed by the sheer quantity of fries they receive in their bags.

Social media reactions to the overflowing fries

This “extra fry” tradition has generated plenty of buzz on social media.

One customer joked: Sure, Five Guys is expensive, but they give you enough fries to feed a family of four for weeks

Another added: I forgot Five Guys gives me every chip known to man when I order a small.

The clever strategy behind extra fries

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Co-founder Jerry Murrell says they give extra fries to ensure customers feel they get their money’s worth. Image Credits: Getty

 

The massive portion of fries isn’t just random generosity—it’s part of a strategic plan. According to co-founder Jerry Murrell, overloading the fry portion is a calculated move to ensure customers feel they’re getting good value for their money.

In a 2016 interview with Food Republic, Murrell explained, “I won’t name names, but other restaurants just don’t give a satisfying amount of fries. We always give an extra scoop,” Murrell told Food Republic back in 2016.

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He continued: “I say load ’em up and make sure they get their money’s worth.

“[Some] people complain that they get too many fries. I just tell them to make hash browns with the leftovers. I teach my managers that if people aren’t complaining, then you’re not giving them enough.”

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Murrell encourages staff to load up fry bags and even suggests turning leftovers into hash browns. Image Credits: Getty

 

Recommended fry portions for sharing

Five Guys even addresses this fry overflow on their website, encouraging customers to share. The site suggests that one “Little” portion can serve 1-2 people, while a “Large” portion is recommended for 3-4 people.

“We suggest sharing the fries if you are visiting with other people,” the website states.

“We recommend that the serving size for 1 Little portion is between 1-2 people, and for 1 Large portion is between 3-4 people, although it’s up to you!”

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Five Guys recommends sharing fries with others, noting portions are intended for multiple people. Image Credits: Getty

 

Five Guys’ fry policy is a clever tactic to keep customers coming back and feeling satisfied, even if their menu items are on the pricier side.

So, the next time you find yourself with a bag full of fries, just know—it’s all part of the Five Guys experience.


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