Liquid Death is selling a $5.2 million empty “Can of Art” online, and it’s receiving numerous glowing 5-star reviews.
Liquid Death, a popular beverage brand, has made headlines with its latest product.
It is an empty can called the “Can of Art,” priced at an astounding $5.2 million.
This unusual item has gained attention not only for its price but also for the quirky marketing strategy behind it.
The concept behind the can of art
The idea of selling an empty can for a high price is a bold statement about art and consumer culture.
This “Can of Art” is a playful nod to contemporary art trends.
Some pieces in this genre have sold for millions without containing any traditional artistic elements.
Liquid Death’s offering is reminiscent of other high-profile art sales, such as Maurizio Cattelan’s banana taped to a wall, which sold for $120,000.
Liquid Death positions this as a unique piece of art, complete with a certificate of authenticity.
Buyers will also receive a 10-year supply of Liquid Death’s Mango Chainsaw flavored sparkling water.
They will also get a roll of duct tape, supposedly to help display the can as art.
Liquid Death sells empty ‘Can of Art’ online for $5.2 million receiving full of 5-star reviews
At $5.2 million, the can is priced much higher than most art pieces, but it is still less than some famous artworks.
For example, Banksy’s “Love is in the Bin” sold for $23.7 million.
Liquid Death uses this pricing strategy to attract attention and provoke discussions about the value of art and consumer goods.
The company humorously notes that a regular can of their flavored sparkling water is worth more than an ordinary banana.
This commentary highlights the absurdity of art pricing while promoting their product in a fun way.
As Liquid Death itself notes: “This is a tremendous value given that a 19.2oz can of our flavored sparkling water is valued at more than twice a banana in your local convenience store.”
Customer reactions and reviews
Surprisingly, the “Can of Art” has received numerous five-star reviews.
Some reviews are humorous, with one customer saying, “Finally, a can that truly speaks to my inner chaos.”
Others joke about the can’s permanence compared to other trendy items, like bananas, which eventually rot.
One reviewer stated, “As a connoisseur of the finer things, I only consume food and drink that has been duct taped to the walls.”
These reviews contribute to the can’s allure, making it seem like a must-have item for collectors and art enthusiasts alike.
Liquid Death’s unique brand challenges traditional beverage marketing norms.
Founded in 2018, Liquid Death started as a joke but quickly grew into a successful brand.
The company aims to provide an alternative to sugary drinks, packaged in striking cans that resemble energy drinks.
Their marketing strategy often includes dark humor and bold designs, appealing to a younger, environmentally conscious audience.
With various flavors like “Grim Leafer” and “Convicted Melon,” Liquid Death has expanded its reach, collaborating with celebrities and influencers.
The brand’s motto, “Death to Plastic,” emphasizes its commitment to sustainability.
Liquid Death has also raised significant funding, with a valuation of $1.4 billion.
The impact of marketing and art
Liquid Death’s “Can of Art” illustrates how marketing can blend with art to create buzz.
By pricing an empty can at millions, the brand challenges conventional ideas about value and art.
This strategy encourages consumers to question the value and reasons behind their purchases.
The campaign sparks debates on art and consumerism, blurring the lines between them.
Whether or not anyone will actually buy the empty can remains to be seen, but the discussions it generates are already valuable.