McDonald’s attributes the return of long-lost menu items to social media pressure, citing them as the most requested by fans.
McDonald’s has announced the return of two beloved menu items after listening to fans on social media.
The fast-food giant is bringing back the famous Snack Wrap and Chicken Selects, which many people have missed for years.
This decision comes after strong requests from customers who have been vocal about wanting these items back.
The popularity of snack wraps
The Snack Wrap is a favorite among many McDonald’s fans.
It was first introduced in the mid-2000s and quickly became a hit.
However, it was removed from the menu in 2016.
Since then, many customers have expressed their disappointment.
They have taken to social media to share their love for the Snack Wrap and to ask the company to bring it back.
McDonald’s senior marketing director, Guillaume Huin, acknowledged this social media movement.
He stated that the Snack Wrap is one of the most requested items of all time.
Huin emphasized that the voices of the fans were heard and that their efforts made a difference.
He thanked everyone who participated in the campaign, saying their posts were influential in the decision-making process.
Chicken Selects Return
Along with the Snack Wrap, McDonald’s is also reintroducing Chicken Selects, which were taken off the menu in 2015.
These crispy chicken strips were a favorite for many who enjoyed their flavor and texture.
The company is excited to update the Chicken Selects and bring them back for customers to enjoy.
The return of these items indicates McDonald’s commitment to listening to its customers.
The company recognizes that social media has become a powerful platform for feedback and communication.
Fans can share their opinions and desires, and McDonald’s is paying attention.
Response from McDonald’s customers
News of the return of the Snack Wrap and Chicken Selects has generated a lot of excitement online.
Fans have shared their joy on platforms like X (formerly Twitter).
Many expressed their eagerness to try the Snack Wrap again, with some users even admitting they might cry tears of happiness upon its return.
One user humorously suggested that McDonald’s should create a Snack Wrap McRib, combining two popular items into one.
This shows how passionate fans are about their favorite menu items and how they want McDonald’s to innovate.
One user said: I’m OK with McDonalds as long as they stay away from the anti-gun movement and the environmental extremist movement. Any changes by them, I’m then out.
The second user wrote: None of these throwback items taste as good as they did years ago.
The third user commented: They finally back on the menu.
A focus on chicken
McDonald’s is placing a stronger emphasis on chicken products in 2025.
The company has already introduced new items like the McCrispy and the Chicken Big Mac.
These offerings have been well-received, and McDonald’s sees a significant opportunity in expanding its chicken menu.
Chris Kempczinski, the CEO of McDonald’s, mentioned that there is great energy surrounding the return of the Snack Wrap this year.
He believes that the company can gain more market share in the chicken segment by bringing back items that customers love.
What’s next for McDonald’s?
While McDonald’s has confirmed the return of the Snack Wrap and Chicken Selects, they have not yet provided an exact date for when these items will be available.
Kempczinski hinted that more details would be shared later in the year.
Fans are eagerly waiting for this announcement, as they want to know when they can enjoy their favorite meals again.
The return of these classic items highlights the importance of customer feedback in shaping a brand’s menu.
McDonald’s has shown that it values the opinions of its customers and is willing to make changes based on their requests.