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Meghan's new brand 'rustin jams' officially launches, sent it to influencer pals

Wednesday, 17/04/2024, 17:35 (GMT+7)

Meghan Markle has sent the inaugural products from her lifestyle brand, American Riviera Orchard, to some of her closest friends.

Meghan Markle's lifestyle brand, American Riviera Orchard, has just debuted its first product: jars of rustic strawberry preserves.

Meghan unveils the inaugural product from the American Riviera lifestyle brand

Meghan's new brand 'rustin jams' officially launches, sent it to influencer pals 1
Image Credits: Instagram

Meghan Markle, the Duchess of Sussex, has officially introduced the first product from her American Riviera Orchard lifestyle brand, marking a new milestone in the actress-turned-entrepreneur's career.

The debut product, simple and sophisticated jars of preserves, immediately garnered attention on social media.

Meghan's new brand 'rustin jams' officially launches, sent it to influencer pals 2
Meghan Markle launches her brand, American Riviera Orchard, with rustic strawberry preserves. Image Credits: Instagram

Renowned designer Tracy Robbins didn't hesitate to share her excitement upon receiving Meghan's gift via Instagram Story.

The photo depicted the jars of preserves alongside lemons in a basket, accompanied by sincere thanks to Meghan Markle.

Meghan's new brand 'rustin jams' officially launches, sent it to influencer pals 3
The debut of these preserves marks a significant milestone in Meghan's career. Image Credits: Getty

Other images were also posted, showcasing the product presented with the brand's distinctive logo and packaging, garnering significant interest.

The event also saw the presence of Meghan's other famous friends, such as Delfina Blaquier, who also shared images of the strawberry preserves on social media and expressed her happiness through sweet photos.

Additionally, Meghan Markle plans to unveil other household products.

American Riviera Orchard is not just about selling fruit preserves.

Meghan's new brand 'rustin jams' officially launches, sent it to influencer pals 4
Meghan's famous friends, like Delfina Blaquier, also join in promoting the product. Image Credits: Instagram

It also plans to offer a range of other household products, from cooking instruction books to tableware and items such as gelatin, preserves, and blended fruits.

These products promise to reflect Meghan's sophisticated yet nature-inspired lifestyle.

Meghan Markle has been developing this brand for over a year and announced its launch in March via Instagram and a website, opening pre-orders.

Meghan's new brand 'rustin jams' officially launches, sent it to influencer pals 5
The brand plans to expand beyond preserves, offering a variety of household items reflecting Meghan's lifestyle. Image Credits: Getty

Although the products have not yet officially hit the market, interest in the brand has already begun to heat up, promising an exciting and eagerly awaited experience for fans of modern living, yet still close to tradition.

Earlier, the Duchess of Sussex was accused of bullying staff.

According to the New York Post on April 15th, Samantha Cohen, former assistant to Meghan Markle, revealed that she was one of 10 staff members summoned to Buckingham Palace to provide testimony regarding allegations of bullying by the Duchess of Sussex.

Meghan's new brand 'rustin jams' officially launches, sent it to influencer pals 6
The Duchess of Sussex was accused of bullying staff. Image Credits: Getty

In an interview with The Herald, Cohen stated that she had been associated with the British royal family for 18 years. However, after just over a year of working with Meghan Markle, she chose to resign.

The former royal staffer mentioned that she was tasked with accompanying the Sussexes on their tour of Africa.

However, some of those accompanying them couldn't tolerate Meghan's personality and resigned during the African tour.

Samantha Cohen has been working for the British royal family since 2001. In 2018, she was appointed as Meghan Markle's assistant. After just one year of working with the Duchess of Sussex, she resigned.

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Samantha Cohen, a former assistant to Meghan Markle allegations of bullying by Meghan Markle. Image Credits: Getty

During that time, many staff under Meghan's supervision also resigned. Several complaints were made about the Duchess of Sussex bullying staff and her difficult personality, which created a toxic work environment.

In response to the increasing complaints, the palace had to investigate the Duchess's behavior.

Meghan Markle was formally questioned by the palace after two more staff members claimed they were bullied during their time working for her.