Most Gen Zers dream of becoming influencers, but TikTok stars reveal the job’s demanding nature and the burnout they face.
A growing trend among Generation Z shows that a significant number of young people aspire to become social media influencers.
More and more Gen Zers desire to be influencers nowadays
According to recent statistics, 57% of Gen Z members dream of making a career out of influencing.
However, many current TikTok stars are highlighting the demanding reality behind this seemingly glamorous job.
They report experiencing severe burnout from their constant, seven-day-a-week work schedules.
Many young people see influencer roles as glamorous and easy, but the reality is much more demanding.
TikTok stars face burnout for their content creator job
TikTok creator Hannah Williams, who has over 1.4M followers, shared her experience.
She stated that the job requires constant attention. “It’s just constant, Monday through Sunday,” she explained.
Williams quit her regular job in 2022 to focus on content creation and now earns around $125,000 a year.
Despite this financial success, she describes her daily routine as exhausting, filled with editing, planning, and client calls from morning until midnight.
Similarly, lifestyle influencer Caroline Lasher, 22, works from 8 a.m. until at least 10 p.m. daily.
She manages to generate about $10,000 each month, but the demands of the job take a toll on her.
“I’m my own photographer and videographer,” she said.
Lasher feels pressured to post frequently and worries that taking a break might harm her career.
The burnout experienced by many content creators is a significant issue.
Some, like Caspar Lee, a former popular YouTuber, have stepped back from regular posting.
He noted that he lost his passion for content creation and now focuses on other ventures, like talent management.
Becoming influencers is not as easy as many thought.
Despite the allure of fame and financial rewards, the reality of being an influencer is far from easy.
Creators often juggle multiple roles, including being their own editors and marketers, which can be overwhelming.
The need to remain active and engaged with their audience can create a sense of never-ending work.
On social media, many online users shared their views on becoming influencers
Some admire the perceived glamour and freedom of being an influencer.
However, others are starting to see the intense pressure and constant demands involved in maintaining a successful online presence.
In a few years, we’ll have tons and tons of influencers, but there will be nobody left to influence, one user said.
From what I’ve seen, it’s the most lucrative and stable job a person my age could have at this point. If you do it right, the second user commented.
In other words. They are too lazy to get a real job, the third user said.
This is why our society gets dumber with each generation.
What do they influencing ? Victim mentality ? Complete lack of social awareness ? Awkward , sloppy fashion ? Lack of goals ? Maxing out credit cards to live their best life on Instagram ?
Poor babies , even Tik Tok is too much to handle for them, another wrote.