NFL fans have expressed their disappointment with the amount of screen time Taylor Swift received during the Super Bowl; however, they were unaware of the idea that those seconds of Taylor Swift's Super Bowl airtime were incredibly valuable.
The Super Bowl, Taylor Swift's boyfriend, Travis Kelce of the Kansas City Chiefs, played a crucial role in the team's Super Bowl victory over the San Francisco 49ers.
While Taylor Swift's Super Bowl airtime captured the attention of several fans
During the season and the Super Bowl, the broadcast frequently cuts to Taylor Swift and Travis Kelce during moments of celebration and anticipation.
However, several fans expressed frustration with the limited screen time Taylor Swift received during the Super Bowl
Gambling websites even accepted bets on how often CBS would show Swift during the Super Bowl LVIII broadcast in Las Vegas. Many fans express their concern about the extent of her airtime.
Taylor Swit was shown 12 separate times throughout the broadcast.
Despite the game lasting several hours, Swift only appeared on screen for 53 seconds, while she was shown 12 separate times throughout the broadcast.
Several Taylor Swift fans expressed disappointment about the short amount of time their idol was seen on the camera
One person said: She appears at 54 seconds is still too short although she is completely irrelevant to the sport, they didn't show the other celebrities as often and they are probably more of a fan of the sport than she is.
A second wrote: Whoever paid $7 million must be furious. Taylor got free Super Bowl airtime.
A third commented: The amount she spends on social media channels like this one to promote her existence every freakin day... along with Demi Lovato and her reason for changing her pronouns every other day.
Taylor's seconds on screen were actually worth millions.
Several fans were shocked after learning that her brief appearance on screen was worth millions
These mere seconds of airtime were worth a significant amount of money, as companies are willing to pay millions for a few minutes of exposure during the Super Bowl.
According to a report by the Houston Chronicle, Swift's screen time was estimated to be worth $12.4 million. This calculation was based on the fact that running a 30-second commercial during this year's Super Bowl cost around $7 million.
However, before the Super Bowl, Taylor Swift's fans called for a breakup with Travis Kelce after his outburst.
During the game, Taylor's boyfriend, Travis Kelce, sparked debate with his actions, including screaming at the coach, which led several fans to criticize him."
Several fans even called for Taylor to break up with him due to his 'red flag' behavior.
However, in a recently shared TikTok video, Taylor left her fans stunned by throwing a lavish afterparty for Travis Kelce following the Super Bowl."
In the video, Taylor is seen enjoying the afterparty with her parents and her boyfriend. Below the video, the comments section is filled with heartfelt likes for the couple
