Target stores have giant red concrete spheres outside to protect the entrance, guide traffic, and reinforce the store’s branding.
When you visit a Target store, you might notice large red concrete spheres placed outside the entrance.
These giant red balls are a distinctive feature of Target locations across the country.
While they might seem like just a quirky design element, there is a practical reason behind their presence.
Why do Target stores have those giant red concrete spheres outside?
The idea behind these giant red concrete spheres is simple.
They act as barriers that prevent vehicles from accidentally driving into the store.
This is especially important in areas with heavy foot traffic or where shoppers might be moving in and out of the store.
In busy shopping centers, it is not uncommon for drivers to accidentally lose control of their vehicles.
By having these bollards in place, Target is minimizing the risk of such accidents causing harm to shoppers or damage to the store.
Another reason for these red spheres is to guide traffic flow.
The bollards help to create a clear boundary between the parking lot and the store entrance.
This visual cue helps drivers understand where they should and shouldn’t be driving.
It helps maintain order and reduces confusion in the parking area.
The color and design of the spheres also have a branding purpose.
The bright red color is a signature part of Target’s branding.
It helps to create a cohesive look that aligns with the company’s visual identity.
The red spheres make the store’s exterior more recognizable and memorable, reinforcing Target’s brand image.
Contributing an aesthetic appeal of Target stores.
Additionally, these spheres are not just functional; they also have an aesthetic appeal.
They give the store’s entrance a unique and modern look.
Their presence adds to the overall design of the store and makes it stand out from other retail locations.
The use of concrete for the bollards is also intentional.
Concrete is a strong and durable material that can withstand impacts.
This ensures that the spheres remain effective at protecting the store and its customers over time.
Concrete bollards can handle the wear and tear of constant exposure to the elements and still maintain their shape and function.
Social media reactions
On social media, people shared their opinions about Target’s giant red concrete spheres.
Some found them interesting and thought they added a unique look to the stores.
Others were curious about their purpose and why they were placed there.
A few people even joked about how the spheres could be used as giant seats or playground equipment.
It’s to stop the store becoming a target, one user joked.
To prevent someone from driving their car through the storefront, the second user commented.
In short if you have these in front of your target you live in a bad neighborhood, the third user wrote.
It means it’s a COMMUNIST company, another said.
to keep cars out of the store, another guessed.