On social media, a British woman left viewers stunned after revealing she had provided the name for Kim Kardashian’s SKIMS brand.
A British woman alleged that she provided the name for Kim Kardashian’s brand before its launch but never received any compensation.
On social media, a Yorkshire marketing manager, Georgia Preston, has claimed that she played a pivotal role in the rebranding of Kim Kardashian’s shapewear brand from “Kimono” to “SKIMS.”
Yorkshire shared recently on LinkedIn, suggests she proposed the name “Skim” before the rebranding took place.
A Yorkshire woman recently shared her story about the SKIMS brand controversy.
In July 2019, Kim Kardashian launched her shapewear line under the name “Kimono.”
However, the name faced backlash for cultural appropriation, prompting a need for a new brand name.
Preston, a Leeds-based marketing professional, saw this as an opportunity to pitch a new name.
Preston recounted reaching out to Kardashian via Instagram DM, suggesting the name “Skim” as a more fitting alternative.
Her message read: “You will probably never see this, but think you should re-name Kimono ‘Skim’ as in to skim the body – and obviously has Kim in the name x.”
Preston admitted her approach might have lacked polish but was driven by a genuine enthusiasm for branding.
“Additionally, the Yorkshire woman noted that she originally suggested ‘Skim.’
Fans may recall that ‘Skims’ was eventually chosen, as debated in a Season 17 episode of ‘Keeping Up with the Kardashians.’
The video quickly went viral and sparked debate on social media
Preston humorously speculated about her impact on the rebranding process.
Preston humorously speculated about her impact on the rebranding process.
Despite acknowledging that Kardashian and her business partner Emma Grede might never recognize her contribution, Preston remains hopeful.
She wishes that the SKIMS team might someday acknowledge her idea.
On social media, many viewers stunned by Preston’s story.
On person said: I always thought it was Skim like “Skin”, like so comfortable it’s like a second skin…but changed to sKIM, because Kim…
A second wrote: Hope she gets something bc that family uses anyone they can to take a step up.
While a third commented: She should have trademarked it if she thought it was a good name!
Another added: I believe it! I do believe the Kardashians, although they don’t need the boost financially, would have no problem scooping up someone else’s idea and taking credit for it, to make even more money.
After the incident, She reflected on the serendipitous moment when the name ‘Skim’ came to her. Despite the slim chance of her message being seen, she decided to reach out to Kardashian.
Preston’s claim highlighted how one individual’s idea can intersect with major brand decisions, even if the recognition may be elusive.
Her story served as a reminder of the surprising ways branding can evolve. It also showed the often humorous influence passionate individuals can have.