SheFitness brand Alo faces backlash after giving Heidi Montag a $1,000 gift card amid LA wildfires, sparking widespread criticism and debate.
Recently, the fitness brand Alo has faced backlash for giving reality star Heidi Montag a gift card worth over $1,000.
This gift came after she and her family lost their home in the devastating wildfires that swept through Los Angeles.
Heidi Montag has had her home lost in LA wildfires
Heidi Montag, known for her role on the reality show “The Hills,” had to evacuate her home in Pacific Palisades when the fires began.
Along with her husband, Spencer Pratt, and their two young sons, Heidi escaped with only a few belongings.
Sadly, their house was destroyed in the flames, leaving them devastated.
She mentioned that she was left with only a few pairs of jeans and shirts after the evacuation.
She described the panic of deciding what to take with her during such a chaotic moment.
Despite the loss, she expressed gratitude that her family is safe.
Fitness brand Alo gifts Heidi Montag $1,000 gift card for LA wildfire recovery
In the aftermath, Alo reached out to Heidi to offer support.
They provided her with a gift card, allowing her to shop for new clothes to replace what she lost.
Some praised Alo’s gesture, but many criticized prioritizing a celebrity over less visible individuals.
Alo’s gift faces backlash on social media
On social media platforms like Reddit, users expressed their thoughts.
One commenter noted that while it was nice for Alo to help Heidi, they felt that many non-celebrities who also lost their homes deserved similar support.
The commenter wrote: It feels wrong that celebrities get special treatment when so many others are suffering too.
The second user wrote: ‘Unrelated petty dig, but I had to laugh at the fact that Heidi made sure to grab a Hermes scarf when evacuating like… priorities… keeping up appearances, can’t let people think you’re poor!’
The third user commented: Alo is also a Los Angeles based and founded company, so you’d think they’d care a bit more about their community!
Another user claimed: They’re obviously using her tragedy to promote themselves. It’s basically a cheap advertisement.
The views they’re getting right now are worth more than a damn $1,000 gift card.
Fitness brand Alo responded to the matter
In response to the criticism, Alo posted a message on their Instagram account.
They expressed their sorrow for everyone affected by the wildfires and mentioned plans to help the community.
The brand stated that they would provide relief packages, including water and wellness products, to those in need.
They also encouraged followers to support partner organizations working to help fire victims.
“As many Alo employees have been impacted by the wildfires, we are doing everything we can to support our team members and their families as they navigate evacuations and unimaginable personal losses.
‘We are also mobilizing to create meaningful assistance for the larger LA community, and we will be supplying relief packages of water, wellness products and clothing essentials. We will provide details as soon as plans are finalized.
‘In the meantime, join us and help those most immediately impacted through any one of our partner organizations on the next slide.
We love you LA. Stay safe everyone. Love, The Alo Team.”