An influencer generated $18.7 million in profit within a week by promoting products in just three seconds, showcasing marketing success.
Chinese influencer earns $18.7M in only one week with lightning-fast product promotions
In a remarkable feat, a Chinese influencer named Zheng Xiang Xiang has made headlines for her innovative approach to product promotion.
In just one week, she reportedly earned a staggering $18.7 million.
She achieved this by showcasing products for only three seconds each during her live streams on Douyin, the Chinese version of TikTok.
Zheng’s unique style involves presenting a wide range of items quickly.
Her videos often last less than 30 seconds, but during that time, she managed to display multiple products, including clothing, accessories, and household items.
Viewers find her fast-paced method captivating as she briefly showcases an item before moving on to the next one.
This rapid-fire promotion, described as “lightning-paced,” has garnered significant attention online.
The viral livestream of Chinese influencer boosts marketing success
A recent live stream of Zheng’s went viral, amassing thousands of views and interactions on social media.
A post on Reddit received over 40,000 upvotes, while another on X (formerly Twitter) attracted nearly 100,000 likes.
This level of engagement highlights the growing trend of influencer marketing, especially in the realm of fast fashion and consumer goods.
The quick glimpses of products entice viewers to make impulsive purchases.
By showcasing a variety of items in a short amount of time, she keeps her audience entertained while encouraging them to buy.
Although Zheng’s reported earnings of $18.7 million sound impressive, it’s important to note that this figure might not reflect her total profit directly.
Influencers typically earn a commission from sales generated through their promotions.
This means her income is likely a portion of the total sales made during the livestreams.
This approach to selling products may signal a shift in how online shopping is conducted.
As traditional advertising methods evolve, influencers like Zheng are finding new ways to connect with audiences.
The speed-shopping technique she employs could potentially influence how Western platforms develop their promotional strategies.
This includes platforms like TikTok and Instagram Reels.
The reaction to Zheng’s method has been mixed.
Many viewers find her style entertaining and engaging, while others express skepticism about the effectiveness of such rapid promotions.
Some comments on social media reflect this divide, with users marveling at her speed while questioning why people willingly watch what is essentially an advertisement.