On social media, many viewers stunned after image of ‘out of control’ receipt Five Guy.
Then. Five Guys forced to explain why their food is so expensive as customers switch to other fast-food chains after ‘out of control’ receipt goes viral.
Customer outrage over five guys’ high prices
On social media, a Five Guys meal receipt recently went viral, reigniting debates about the chain’s expensive prices. One customer expressed frustration after paying £18.58 ($24.10) for a meal.
The order included:
– A Bacon Cheeseburger: £9.83 ($12.49)
– A small fries: £4.08 ($5.19)
– A regular soda: £2.27 ($2.89)
Posting on X, the customer wrote, “I expected about $12 to $15 per person at Five Guys. $22 without tip crosses the line.” The post quickly gained traction, with many debating whether the high prices were justified.
Social media reaction
On the X platform, Five Guys fans express their fury over an ‘out of control’ receipt from the fast-food chain.
While many suggested that this high price is simply part of the demand in a developing market, others claimed that customers should switch to other fast-food chains with more reasonable prices instead of paying Five Guys’ high charges.
Meanwhile, some said they have started eating at home after the ‘out of control’ Five Guys receipt went viral.
One person said: Try going to TGI Friday’s. Discusting prices, £22 for a crappy chicken burger and a tiny portion of fries, no sides at all. And £4.30 for a tiny bottle of Fanta orange which is not part of their refill scheme.
A second wrote: If I want a burger just got to McDonald’s there just has good.
While a third commented: I got 2 medium fountain drinks and it was $7.56. The burgers and fries are soooo good but too expensive
Another added: Always get small chips because they just fill the bag with more anyway, at least in my local 5 guys they do
Someone else said: It’s not cheap but the food is hecka fresh and honestly only a few dollars more than McDonald’s or Hardee’s.
Ceo jerry murrell explains five guys’ pricing strategy
Five Guys CEO Jerry Murrell has defended the chain’s pricing. He attributes the costs to the brand’s focus on quality ingredients.
“Our food prices fluctuate,” Murrell told Inc Magazine. “We do not base our prices on anything but margins.”
Murrell explained that their pricing reflects real-time food costs. “If the mayonnaise supplier triples their price, we pay triple. Then, we increase the price of our product.”
Five Guys’ success despite high prices
Five Guys was founded in 1986 and has expanded globally. It now operates nearly 1,700 locations, with another 1,500 in development.
Murrell’s pricing strategy hasn’t slowed growth, despite customer complaints. He believes customers pay for quality, not just affordability. “From the beginning, I wanted people to know we put all our money into food,” he stated.
Unlike competitors, Five Guys avoids flashy marketing. “That’s why our decor is simple—red and white tiles. We don’t spend money on guys in chicken suits. We go overboard on food.”
Five Guys introduces meal deal to ease cost concerns
To address concerns, Five Guys recently launched a “Classic Combo” deal in the U.S. The meal includes:
– A Little Burger or Little Cheeseburger
– A Little Fry (regular or Cajun)
– A 16-ounce drink
The combo costs $12.99, significantly cheaper than regular pricing. This offer is being tested in 177 U.S. locations.
“Our fans have requested a combo for a long time,” Murrell said. “This test will help us refine the offering before an official launch.”
If successful, the deal may expand to other countries, including the UK.
While, Murrell values customer feedback and sees it as essential to success. “The best salesman is our customer,” he told *Inc Magazine*.
“Treat that person right, and they’ll sell for you.”
While Five Guys remains pricey, Murrell insists their focus will always be on quality over cost-cutting.