Five Guys, a popular fast-food chain, has faced criticism over the high prices of its iconic burger and fries meals.
In response to customer backlash, the company has explained the seemingly sky-high costs.
Customers get furious after realizing the sky-high cost of Five Guys meals for one person.
Recently, many furious customers have taken to social media platforms to express their dissatisfaction with the escalating prices at Five Guys.
It seems that while the food itself is not the issue, the final bill leaves a sour taste in their mouths.
Some even claim that the chain's prices have become "out of control," even when considering the current cost-of-living crisis.+
Why is Five Guys charges so expensive?
However, Five Guys has issued its statement to defend their pricing strategy, asserting that the quality and experience they offer are more than an excuse for the cost.
While their menu may appear simple, with just two main choices: a regular burger or a cheeseburger.
The real value lies in the customization options available to customers.
Unlike other fast-food chains, Five Guys allows customers to personalize their burgers with a wide range of free and unlimited toppings, sauces, and extras.
Customers have the option to personalize their burgers by choosing from a variety of toppings, including classic choices like ketchup and pickles or more adventurous options like jalapeño peppers and hot sauce.
This allows them to create their perfect burger according to their preferences.
Remarkably, these toppings are included in the price of the burger itself. So if you want a combination of ketchup, mayo, hot sauce, relish, and BBQ sauce, Five Guys encourages you to go for it.
Fresh ingredients and brand consistency
The brand also claims that they always try to consistency and ensure that your Five Guys experience is the same whether you're in the United States, Hong Kong, Dubai, or any other location.
Iain Ross-Mackenzie, Director of Operations-APAC at Five Guys International, explained that Five Guys doesn't "localize" its flavors like other burger chains that introduce specialty items to cater to regional preferences.
Additionally, he emphasized that everything in Five Guys restaurants is made with fresh ingredients, with nothing ever being frozen.
So, while the prices at Five Guys may be higher compared to some other fast-food chains, its quality can't be denied.
