Burger King is offering a staggering $1 million prize to the lucky customer who can devise the best new Whopper.
It's time to show off your flavor combinations and create a masterpiece that could change your life with $1 million prize.
Burger King launches Whopper innovation contest with $1 million prize
Burger King, the popular fast food chain, is giving its customers a chance to win a whopping $1 million prize by coming up with the best new Whopper sandwich.
The Whopper was made in 1957 and has become an iconic sandwich loved by many.
This exciting contest marks the first time Burger King has allowed its customers to take the reins and showcase their culinary creativity.
With over 200,000 possible customized combinations already available for the flame-grilled Whopper, Burger King is encouraging participants to think outside the box and add their own unique touch.
Whether it's sweet or sour showstoppers, the possibilities and creativity are endless.
Whopper Creative Contest rules
To enter the contest, customers can visit Burger King's website and follow the prompts to customize their ideal Whopper.
They can choose up to eight toppings to create a mouthwatering masterpiece. However, contestants must have a Royal Perks account to apply.
The competition is open from Monday until March 17, giving participants much time to devise their perfect Whopper creation.
From all the entries received, three finalists will be chosen and invited to Burger King's headquarters in Miami.
They will have the opportunity to refine their concepts before their creations hit menus nationwide for a limited time later this year.
After the three final Whopper creations are available, Burger King guests will be able to try them out and vote for their favorite Million Dollar Whopper.
The finalist with the most votes will take home $1 million prize.
The contest also uses AI to bring interesting experiences to contestants and viewers
Burger King also implies artificial intelligence (AI) in the contest.
After submitting their Million Dollar Whopper idea, participants will receive an AI-generated preview image of their flame-grilled creation.
They can then add a personalized AI-generated jingle and a thematic background to enhance their submission.
The final image or video can be shared across their social media platforms, allowing participants to showcase their creativity to the world.
This contest truly embodies Burger King's slogan of "Having It Your Way."
With more than 50% of guests already customizing their Whopper sandwiches, this competition opens up endless possibilities for customization.
Even if a participant's Whopper doesn't end up on menus nationwide, they still have the opportunity to experience and share their creation using the power of AI technology.
