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Subway fast-food chain faces backlash as the first chain to switch from Coke to Pepsi product

Thursday, 21/03/2024, 14:17 (GMT+7)

Subway is currently making headlines when it announces a beverage switch from Coca-Cola to Pepsi.

Subway, the popular fast-food restaurant, has caused a lot of anger and disagreement by switching from Coke to Pepsi products.

This change has upset many customers, as Subway is the first big chain to make this switch. People now debate and talk passionately about their loyalty to different soda brands.

Subway fast-food chain faces backlash as the first chain to switch from Coke to Pepsi product 1
Subway's switch from Coke to Pepsi has angered customers. Image Credit: Getty

Subway's President of North America confirmed they signed a 10-year agreement with PepsiCo.

In an announcement made on March 19, Subway confirmed that they have signed a 10-year agreement with PepsiCo.

Therefore, starting in January 2025, all U.S. Subway locations will be offering beverages like Pepsi, Mountain Dew, and Lipton instead of Coca-Cola products.

This marks a significant departure from their longstanding partnership with Coca-Cola, which has been the primary drink provider for Subway since 2005.

Subway fast-food chain faces backlash as the first chain to switch from Coke to Pepsi product 2
Subway's recent announcement revealed a 10-year agreement with PepsiCo, ending their partnership with Coca-Cola in 2005. Image Credit: Getty

According to Doug Fry, President of Subway North America, while this decision may have angered some customers, Subway considers the partnership with PepsiCo as a strategic move to enhance its offerings and become America's favorite place to eat, drink, and work, according to Doug Fry, President of Subway North America. 

He stated that the agreement brings a range of delicious beverage and snack choices to guests, while also providing cost-effective solutions for franchisees.

Remarkably, this is not the first time Subway has collaborated with PepsiCo. 

In several regions such as Canada, Germany, Norway, and the Netherlands, PepsiCo has already been the beverage provider for Subway.

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Despite customer anger, Subway sees the PepsiCo partnership as a strategic enhancement opportunity. Image Credit: Getty

However, the switch from Coke to Pepsi in the United States has generated a significant amount of backlash, drawing comparisons to similar situations in the past.

Other companies also criticized after switching from Coke to Pepsi product

Other companies that have made similar beverage changes, such as Domino's in Australia and JetBlue, faced backlash from consumers as well. 

When Domino's in Australia decided to replace Coke with Pepsi in 2017, they faced a significant backlash. 

Subway fast-food chain faces backlash as the first chain to switch from Coke to Pepsi product 4
Domino's Australia faced backlash when they switched from Coke to Pepsi in 2017.

After the drink switch, a Facebook post by Liam Wilson became extremely popular, spreading rapidly on the internet. 

In his post, he expressed his strong feelings of sadness and disgust about the change. Many others also criticized the decision, demanding that the person who made the choice be fired.

Similarly, JetBlue faced the wrath of its passengers in 2019 when they switched from Coke to Pepsi. Social media users expressed their displeasure, but the airline has stuck with serving Pepsi ever since.

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Subway's recent change has divided Reddit users, with some supporting Pepsi and others preferring Coca-Cola. Image Credit: Getty

Subway fast-food chain faces backlash as the first chain to switch from Coke to Pepsi product

The recent change by Subway has also sparked many divided opinions among Reddit users, with some supporting Pepsi and others favoring Coca-Cola.

Many took to social media platforms, including Reddit, to speak out their disappointment and frustration.

Cole always seems to win over Pepsi in polls, one user said.

Uh did I miss something, when did Pepsi become controversial, the second replied.

Not only is it to expensive, but they took Coke away. No reason to go for a bread sandwich, the third shared.

Subway used to be Pepsi before they went to Coke..how is it a final straw? Pepsi tastes better, another confirmed.